INFLUENCER MARKETING SURVEY
Who is really in control of Influencer Marketing?
Only 17 % of Danish brands trust influencers not to break the law. Still, the majority of them are preparing to increase their influencer investments – even while complaining about a lack of transparency into pricing and results. Bottom line: Influencer Marketing is here to stay. But we believe it's time for the industry to grow up and for brands to make smart investments with cooler heads and long term strategies.
Read our report on how Danish brands experience Influencer Marketing and the challenges they face with the selection process, prices, and the industry as such.
The report is in Danish.